To become an international brand that combines personal care and politics which will aid in the breakdown of colonial standards of beauty and identity.
At DeColonaise Hair and Body, we believe that Colonialism - living under a foreign and alien nation - causes contradictions that negatively impacts how we view ourselves and how we treat beauty issues. Our answer is to decolonize by using products that support stripping away from harmful practices. A belief that we carry over to how we source our products, how we treat the environment, and how we pay our workers. So while we are decolonizing our hair and body with natural products that will destroy free-radicals, and eliminate toxins we are also using the way we market to encourage conversations and action that will contribute toward our liberation and decolonization.