DeColonaise Hair and Body is powered by the great desire to create a new world free from colonialism. As an economic development project of the African National Women’s Organization (ANWO), our mission is to develop natural indigenously rooted, personal care products that heal our bodies, educate our minds, activate our desire for liberation, and lift up African women, through our sales, which fund the work of ANWO. We educate and uplift through our political quotes on almost every label and our name. DeColonaise products are crafted with superior ingredients that honor the decolonized beauty regimens of indigenous women of Africa and the “Americas” while improving the condition of your skin and hair.
To become an international brand that combines personal care and politics which will aid in the breakdown of colonial standards of beauty and identity.
At DeColonaise Hair and Body, we believe that Colonialism - living under a foreign and alien nation - causes contradictions that negatively impacts how we view ourselves and how we treat beauty issues. Our answer is to decolonize by using products that support stripping away from harmful practices. A belief that we carry over to how we source our products, how we treat the environment, and how we pay our workers. So while we are decolonizing our hair and body with natural products that will destroy free-radicals, and eliminate toxins we are also using the way we market to encourage conversations and action that will contribute toward our liberation and decolonization.